Many businesses are learning the value of using social media as a tool to market their brand/service/products. They set up company profiles on MySpace and Facebook, upload commercials or product videos to YouTube and author monthly blogs to stay connected to their customers, improve their credibility and demonstrate their expertise. The savviest of companies, however, are going beyond these mainstream tools by adding Twitter to their bag of inbound marketing techniques.
Twitter is “…a real-time short messaging service that works over multiple networks and devices. In countries all around the world, people follow the sources most relevant to them and access information via Twitter as it happens—from breaking world news to updates from friends. Simplicity has played an important role in Twitter’s success. People are eager to connect with other people and Twitter makes that simple. Twitter asks one question, “What are you doing?” Answers must be under 140 characters in length and can be sent via mobile texting, instant message, or the web.” (Source: http://www.twitter.com – About Twitter).
At first blush, many people see Twitter as ” a huge waste of time.” After all, who really wants to know about Joe Smith’s latest speeding ticket, missed flight, or close encounter with Britney Spears in the local Starbucks? And what does any of that have to do with marketing a business? In many respects, these naysayers are right. If you use Twitter strictly in the afore-mentioned manner, it probaly won’t help your business in the least, but throw in some tweets about your latest product line; ask for customer feedback on your newest television commercial; search the Twitter network for recent tweets about your business, product or related services; and/or just “listen” to the “conversation” taking place among the millions of Twitter users – you’ll soon see the incredible marketing value of this global phenomenon.
But don’t just take my word for it, “4 Ways Companies Use Twitter for Business – http://ow.ly/4ptc“ is a great article that explains in a nut shell how the world’s most successful companies are using Twitter to help sell their brands and seeing a remarkable ROI for their efforts.
By the way, did I mention that Twitter is a great resource to learn more about, well, just about anything? It’s where I found the above mentioned article!