…it’s just as easy to use Twitter to spread the word about a brilliant 10,000-word New Yorker article as it is to spread the word about your Lucky Charms habit. How Twitter Will Change the Way We Live — TIME
Twitter has become so natural to me, I can’t even remember how or why I started using it. If I’m wondering what the going rate for custom WordPress themes is, I tweet it. If I’m watching a new episode of Burn Notice and Bruce Campbell just said something really funny, I can tweet it. Heck, if I want to tweet about how much I love @DunkinDonuts and @Starbucks — or coffee in general — I can tweet that, too!
More and more companies such as Dunkin Donuts and Starbucks are jumping on the proverbial Twitter bandwagon. They’re all discovering what thousands have people already know — Twitter can fulfill the varying communication needs of students, professionals, musicians, nonprofits and businesses. According to TIME magazine (who is on Twitter, by the way), Twitter is already changing and is going to further change the way we, as a society, live.
The small site has quickly grown into an informational ecosystem. Businesses can find out what their customers think of their products — which is why Dunkin Donuts and Starbucks are avid users. Newspapers and magazines, such as the Waterbury Republican-American (whose Twitter account I personally update and maintain), use Twitter to get information out to their readers, and potential readers, in a short and concise manner. (More and more people, I’m noticing, claim Twitter as their sole source of information, following newspapers and magazines in order to get their daily digest.)
What experts initially thought would turn out to be a passing fad is quickly growing. Companies are now often handing out their Twitter URLs instead of their websites, because those Twitter URLs are an open portal to their websites and their products and services. So what does this mean for you?
If someone on Twitter uses your product or service, they can easily point to you in their tweets. All of their followers will see that tweet — and they’ll see your name. In turn, those interested may start following you, and could easily be converted into customers, volunteers, or donors. These new followers just might tweet about you, passing on your Twitter username and potentially drawing in more people who need your services — which is the essence of viral marketing. By logging into Twitter a few times each day and posting valuable tweets, you will be advertising your products and services for free.
If TIME tweets, so should you.
Elizabeth K. Barone is a web designer, multimedia expert, and cookie dough ice cream junkie.
Already tweeting? Follow @outsourcecom!