Working on social media presentation “Social Media – The Nitty Gritty,” for Waterbury Chamber of Commerce on June 23, 8am. To register, or for more information, visit http://ping.fm/fenP9
We love hamburgers and hotdogs — especially cheeseburgers — but let’s not forget why we celebrate Memorial Day with family picnics (or, if you’re like us, coding). Thank a veteran today, and honor those veterans who are no longer with us.
OSC would like to thank those men and women who have fought and given their lives for our country and our safety.
Happy Memorial Day.
…it’s just as easy to use Twitter to spread the word about a brilliant 10,000-word New Yorker article as it is to spread the word about your Lucky Charms habit. How Twitter Will Change the Way We Live — TIME
Twitter has become so natural to me, I can’t even remember how or why I started using it. If I’m wondering what the going rate for custom WordPress themes is, I tweet it. If I’m watching a new episode of Burn Notice and Bruce Campbell just said something really funny, I can tweet it. Heck, if I want to tweet about how much I love @DunkinDonuts and @Starbucks — or coffee in general — I can tweet that, too!
More and more companies such as Dunkin Donuts and Starbucks are jumping on the proverbial Twitter bandwagon. They’re all discovering what thousands have people already know — Twitter can fulfill the varying communication needs of students, professionals, musicians, nonprofits and businesses. According to TIME magazine (who is on Twitter, by the way), Twitter is already changing and is going to further change the way we, as a society, live.
The small site has quickly grown into an informational ecosystem. Businesses can find out what their customers think of their products — which is why Dunkin Donuts and Starbucks are avid users. Newspapers and magazines, such as the Waterbury Republican-American (whose Twitter account I personally update and maintain), use Twitter to get information out to their readers, and potential readers, in a short and concise manner. (More and more people, I’m noticing, claim Twitter as their sole source of information, following newspapers and magazines in order to get their daily digest.)
What experts initially thought would turn out to be a passing fad is quickly growing. Companies are now often handing out their Twitter URLs instead of their websites, because those Twitter URLs are an open portal to their websites and their products and services. So what does this mean for you?
If someone on Twitter uses your product or service, they can easily point to you in their tweets. All of their followers will see that tweet — and they’ll see your name. In turn, those interested may start following you, and could easily be converted into customers, volunteers, or donors. These new followers just might tweet about you, passing on your Twitter username and potentially drawing in more people who need your services — which is the essence of viral marketing. By logging into Twitter a few times each day and posting valuable tweets, you will be advertising your products and services for free.
If TIME tweets, so should you.
Elizabeth K. Barone is a web designer, multimedia expert, and cookie dough ice cream junkie.
Already tweeting? Follow @outsourcecom!
Many businesses are learning the value of using social media as a tool to market their brand/service/products. They set up company profiles on MySpace and Facebook, upload commercials or product videos to YouTube and author monthly blogs to stay connected to their customers, improve their credibility and demonstrate their expertise. The savviest of companies, however, are going beyond these mainstream tools by adding Twitter to their bag of inbound marketing techniques.
Twitter is “…a real-time short messaging service that works over multiple networks and devices. In countries all around the world, people follow the sources most relevant to them and access information via Twitter as it happens—from breaking world news to updates from friends. Simplicity has played an important role in Twitter’s success. People are eager to connect with other people and Twitter makes that simple. Twitter asks one question, “What are you doing?” Answers must be under 140 characters in length and can be sent via mobile texting, instant message, or the web.” (Source: http://www.twitter.com – About Twitter).
At first blush, many people see Twitter as ” a huge waste of time.” After all, who really wants to know about Joe Smith’s latest speeding ticket, missed flight, or close encounter with Britney Spears in the local Starbucks? And what does any of that have to do with marketing a business? In many respects, these naysayers are right. If you use Twitter strictly in the afore-mentioned manner, it probaly won’t help your business in the least, but throw in some tweets about your latest product line; ask for customer feedback on your newest television commercial; search the Twitter network for recent tweets about your business, product or related services; and/or just “listen” to the “conversation” taking place among the millions of Twitter users – you’ll soon see the incredible marketing value of this global phenomenon.
But don’t just take my word for it, “4 Ways Companies Use Twitter for Business – http://ow.ly/4ptc“ is a great article that explains in a nut shell how the world’s most successful companies are using Twitter to help sell their brands and seeing a remarkable ROI for their efforts.
By the way, did I mention that Twitter is a great resource to learn more about, well, just about anything? It’s where I found the above mentioned article!
OSC recently began partnering with Elizabeth (Liz) Barone of EKB Designs to expand our social media savy and help develop social media driven websites for our small business and nonprofit clients. Many of you will recognize Elizabeth as the founder/developer of LettersofLovel.net and a regular presence on the MySpace, FaceBook, Tumblr, and Twitter bloggospheres. We at OSC are extremely excited about working with Liz and are looking forward to introducing her to our friends and clients.